Color Affect

Our minds are influenced by many visual cues. Our perception of color in the world can influence our mood.

Color psychology is the study of color as a factor in human behavior. This includes very diverse studies, ranging from quantizing individual color preference to investigating the relationship between shirt color with match outcome in English football. The following is a list of colors and their psychological associations.

GREEN - Green is a cool color that symbolizes nature and the natural world. Green also represents tranquility, good luck, health, and jealousy. Researchers have also found that green can improve reading ability. Some students may find that laying a transparent sheet of green paper over reading material increases reading speed and comprehension. Green is often used in decorating for its calming effect. For example, guests waiting to appear on television programs often wait in a “green room” to relax. It is a friendly color and many people feel a healing force from this color.

ORANGE - Orange is a combination of yellow and red and is considered an energetic color. Orange calls to mind feelings of excitement, enthusiasm, and warmth. It is often used to draw attention, such as in traffic signs and advertising.

BLUE - Blue is described as a favorite color by many people and is the color most preferred by men. Blue calls to mind feelings of calmness or serenity. It is often described as peaceful, tranquil, secure, and orderly. It is often used to decorate offices because research has shown that people are more productive in blue rooms. Blue can also lower the pulse rate and body temperature.

RED - Red is associated with adult sexuality and passion. This color also signals energy and power. A politician, dressed in the most conservative dark suit may add a tie with at least a splash of red to signal that he means business. Like a traffic light, red tells the mind of the observer to “stop and look”.

BLACK - Black absorbs all light in the color spectrum. Black is often used as a symbol of menace or evil, but it is also popular as an indicator of power. In ancient Egypt, black represented life and rebirth.

WHITE - The color white is associated with purity and goodness. White is bright and can create a sense of space or add highlights. White is also described as cold, bland, and sterile. Rooms painted completely white can seem spacious, but empty and unfriendly. Hospitals and hospital workers use white to create a sense of sterility.

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